D379: Social Media Marketing

Social Media Marketing takes students from foundational digital-marketing literacy into a full, hands-on social strategy. From influencer marketing to targeted ad creation, with genuine platform simulation experience.

What D379 covers

The course teaches social media from a business perspective. How it's used to increase brand awareness, generate leads, and build meaningful customer relationships. Students develop a social media marketing strategy across various platforms to create and distribute relevant content to specific audiences.

Coverage includes influencer marketing, employee advocacy, social selling, and social media analytics, with hands-on simulation experience creating targeted social ads, performing demographic targeting, and scheduling content. Learners can complete HubSpot's Social Media Marketing certification.

The D379 performance assessment

A typical D379 performance assessment requires you to build a full social media marketing strategy for a given brand across specific platforms, including audience targeting, content planning, and a plan for measuring performance using social media analytics.

Key topics in D379

• Influencer marketing and employee advocacy
• Social selling
• Social media analytics
• Targeted advertising and demographic targeting

Writing tips for D379

Follow the task instructions and rubric line by line

WGU performance assessments for D379 are graded against a fixed rubric, not classroom "vibes". Every rubric line has to be visibly addressed, usually with a labeled heading that mirrors the rubric language. Skipping a rubric point because it seems minor is the single most common reason a competent submission comes back "Not Yet Competent" for revision.

Ground your strategy in a real or realistic brand, not generic marketing theory

WGU evaluators are trained to distinguish genuine strategic thinking from a paraphrased textbook summary. Anchor your submission in the specific company, product, or scenario the task provides, and show the reasoning connecting your strategy to that brand's actual situation, not marketing platitudes that could apply to any company.

Because WGU is self-paced, don't let "no deadline pressure" become no submission

There's no weekly due date forcing progress, which means procrastination costs more at WGU than at a traditional term-based school. A stalled task can quietly eat weeks of a term. Treat your own target date for each D379 assessment as a real deadline.

Why students seek help with D379

Students sometimes propose a strategy without a genuine, platform-specific targeting and analytics component. The course's simulation-based, hands-on framing means the rubric expects concrete targeting and measurement decisions, not just content ideas.

How GradeEssays helps with D379

Share your brand scenario and rubric, and your writer will build a strategy with concrete audience-targeting decisions and an analytics-based measurement plan, not just a content calendar.

Prerequisites and program context

D379 has no listed additional prerequisites within the Digital Marketing Specialization.

Related courses