D379: Social Media Marketing

Social Media Marketing takes students from foundational digital-marketing literacy into a full, hands-on social strategy — from influencer marketing to targeted ad creation, with genuine platform simulation experience.

What D379 covers

The course teaches social media from a business perspective — how it's used to increase brand awareness, generate leads, and build meaningful customer relationships. Students develop a social media marketing strategy across various platforms to create and distribute relevant content to specific audiences.

Coverage includes influencer marketing, employee advocacy, social selling, and social media analytics, with hands-on simulation experience creating targeted social ads, performing demographic targeting, and scheduling content. Learners can complete HubSpot's Social Media Marketing certification.

The D379 performance assessment

A typical D379 performance assessment requires you to build a full social media marketing strategy for a given brand across specific platforms, including audience targeting, content planning, and a plan for measuring performance using social media analytics.

Key topics in D379

• Influencer marketing and employee advocacy
• Social selling
• Social media analytics
• Targeted advertising and demographic targeting

Writing tips for D379

Follow the task instructions and rubric line by line

WGU performance assessments for D379 are graded against a fixed rubric, not classroom "vibes" — every rubric line has to be visibly addressed, usually with a labeled heading that mirrors the rubric language. Skipping a rubric point because it seems minor is the single most common reason a competent submission comes back "Not Yet Competent" for revision.

Ground your strategy in a real or realistic brand, not generic marketing theory

WGU evaluators are trained to distinguish genuine strategic thinking from a paraphrased textbook summary. Anchor your submission in the specific company, product, or scenario the task provides, and show the reasoning connecting your strategy to that brand's actual situation — not marketing platitudes that could apply to any company.

Because WGU is self-paced, don't let "no deadline pressure" become no submission

There's no weekly due date forcing progress, which means procrastination costs more at WGU than at a traditional term-based school — a stalled task can quietly eat weeks of a term. Treat your own target date for each D379 assessment as a real deadline.

Why students seek help with D379

Students sometimes propose a strategy without a genuine, platform-specific targeting and analytics component — the course's simulation-based, hands-on framing means the rubric expects concrete targeting and measurement decisions, not just content ideas.

How GradeEssays helps with D379

Share your brand scenario and rubric, and your writer will build a strategy with concrete audience-targeting decisions and an analytics-based measurement plan, not just a content calendar.

Prerequisites and program context

D379 has no listed additional prerequisites within the Digital Marketing Specialization.

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