Digital Marketing Science is the Marketing Analytics Specialization's parallel to Digital Marketing Foundations — nearly the same broad digital-marketing survey, positioned as this track's entry point instead.
What D378 covers
The course provides foundational knowledge in digital marketing disciplines: social media marketing, email marketing, content marketing, marketing automation, SEO, paid search (PPC), conversion rate optimization (CRO), mobile marketing, and web analytics.
As with its Digital Marketing Specialization counterpart, learners explore digital marketing strategy development and integration with overall organizational strategy, with the HubSpot Marketing Software certification opportunity and OMCA-aligned content.
The D378 performance assessment
Expect a performance assessment requiring an integrated digital marketing strategy across several covered disciplines, connected to the organization's broader strategic goals — comparable in structure to D377's assessment.
Key topics in D378
- Social media, email, and content marketing
- SEO and paid search (PPC)
- Conversion rate optimization and mobile marketing
- Web analytics
Writing tips for D378
Follow the task instructions and rubric line by line
WGU performance assessments for D378 are graded against a fixed rubric, not classroom "vibes" — every rubric line has to be visibly addressed, usually with a labeled heading that mirrors the rubric language. Skipping a rubric point because it seems minor is the single most common reason a competent submission comes back "Not Yet Competent" for revision.
Ground your strategy in a real or realistic brand, not generic marketing theory
WGU evaluators are trained to distinguish genuine strategic thinking from a paraphrased textbook summary. Anchor your submission in the specific company, product, or scenario the task provides, and show the reasoning connecting your strategy to that brand's actual situation — not marketing platitudes that could apply to any company.
Because WGU is self-paced, don't let "no deadline pressure" become no submission
There's no weekly due date forcing progress, which means procrastination costs more at WGU than at a traditional term-based school — a stalled task can quietly eat weeks of a term. Treat your own target date for each D378 assessment as a real deadline.
Stuck on your D378 task?
Our writers know WGU's competency-based format and this course's performance assessment. Get an original, properly cited paper matched to your task instructions.
Why students seek help with D378
As with D377, the breadth of disciplines covered means a common mistake is depth in only one or two channels — the rubric typically wants integration across multiple disciplines rather than a single-channel focus.
How GradeEssays helps with D378
Share your company scenario and rubric, and your writer will build the integrated multi-channel digital strategy this course expects, connected explicitly to overall organizational goals.
Get Help With D378
Share your task instructions and rubric and we match you with a writer who knows this course and WGU's evaluation standards.
Place Your Order View All ServicesPrerequisites and program context
D378 has no listed additional prerequisites within the Marketing Analytics Specialization.
Related courses
Frequently asked questions
No — they're parallel foundation courses for the two different M.S. Marketing specializations (Digital Marketing vs. Marketing Analytics). Which one appears in your Course of Study depends on which specialization you're enrolled in, not both.