COM-321 has students critically engage with the issues and problems surrounding globalization and the production, distribution, and consumption of various global communications. Students apply an understanding of and sensitivity to various cultural, social, political, and economic issues to the analysis and creation of global and intercultural communications, leveraging principles of global citizenship.
Globalization's genuine complications for communication
The course treats globalization's effect on communication as genuinely complicated — not simply making communication universal, but introducing real cultural, political, and economic friction that must be navigated thoughtfully.
Cultural sensitivity as an applied communication skill
COM-321 requires actually applying cultural, social, political, and economic sensitivity to real communication analysis and creation, not just discussing intercultural awareness abstractly.
Key topics in COM321
- Globalization's impact on communication
- Cultural sensitivity in intercultural communication
- Global citizenship principles
- Political and economic dimensions of global communication
- Analyzing global and intercultural communications
- Creating culturally sensitive global communications
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Worked example: a message that works in one culture but fails in another
- Culturally unaware approach: Using the same messaging and tone globally, assuming universal appeal
- Culturally sensitive approach: Adapting messaging to account for a different culture's social and political context
- Lesson: COM-321 teaches that effective global communication requires this deliberate cultural adaptation, not an assumption of universal communication norms
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Frequently asked questions
Globalization doesn't erase real cultural, political, and economic differences between audiences — a message that resonates in one cultural or political context can be misunderstood or even offensive in another, and economic disparities shape how and through what channels different global audiences actually receive communication — so treating globalization as a simple path to universal messaging ignores these genuine complications. COM-321 frames the course around real issues and problems because effective global communication requires actively navigating this complexity, not assuming it away.
Global citizenship refers to approaching intercultural interaction with genuine awareness of and respect for perspectives, values, and circumstances different from one's own, rather than defaulting to one's own cultural assumptions as a universal standard. COM-321 connects this principle to communication practice because creating genuinely effective and respectful global communication requires this underlying orientation — a communicator who lacks this awareness risks producing content that unintentionally alienates or misrepresents the audiences it's meant to reach.