Zara is the flagship brand for Europe’s fastest growing

Zara is the flagship brand for Europe’s fastest growing apparel retailer and has about 1500 stores in major cities around the globe. Please review “Zara: apparel manufacturing and retail” in our supply chain management textbook and also read the Harvard business review article, “rapid fire fulfillment,” and answer the following four questions about Zara’s supply chain:

Explain why the company’s supply chain strategy is successful, for example, the selection and management of suppliers, and determination of information needs and systems.

What advantage does Zara gain against the competition by having a very responsive supply chain? What advantage does the company gain from replenishing its stores multiple times a week compared to a less frequent schedule? How does the frequency of replenishment affect the improved customer satisfaction?

What information infrastructure does Zara need in order to operate its production, distribution, and fast fashion retail network effectively?