You are to select an International product (zara) evaluate the variations in marketing management functions (4P’s) between the products (nepal) HOME Market and the Australian Market. o Product and Global International Brand (10% of Assessment Content) § Owner and History of the Brand (1%) § Products/Services offered under this brand (1%) § The 4 P’s: Product, Place, Price, Promotion (8%) o Customer Profile and Buyer Behaviour (30% of Assessment Content) § Customer Persona’s (20%) § Buying Approach – Channel & Online (10%) o Competition Analysis (60% of Assessment Content) § Positioning of the brand & Competition Profiling (10%) § Marketing Communications – How does the brand talk to its customers? (10%) § Key Marketing Challenges and Recommended Strategy (40%)
