The van Oost article demonstrated how the technologies we

The van Oost article demonstrated how the technologies we use in our everyday lives are both the products of a gendered culture and help reinforce those gender roles.

Requirements:

1. Describe the advertisement. What technology is being advertised and how?

2. Who is the intended audience? Male, Female or both? How do you know?

3. Is the technology truly gendered or is it simply being advertised that way?

4. What gender themes are present in the advertisement? Analyze the underlying assumptions and representations.

5. How does this particular product challenge or reinforce gender stereotypes in our society?