The table below shows a number of products or services. Name a way each could be segmented demographically and by benefits sought and explain.
|
Product/ service |
Demographic |
Benefits sought |
|
Gym |
||
|
Car |
||
|
T-shirts |
||
|
Restaurant |
||
|
Dry cleaners |
||
|
Movie theater |
||
|
Dentist |
||
|
Library |
||
|
Resale shop |
||
|
Computer store |
