The Importance of Marketing in Your Organization Why is marketing important to an organization? Describe key benefits to implementing a marketing concept, and explain how employees in at least two other roles participate in marketing. For example, how does the accounting department participate?
Once you’ve selected your industry, you’ll step into the role of Marketing Manager and conduct a competitor analysis based on this week’s readings. For this section, you’re writing for the Executive Team at your organization, so professional, concise, business-style writing is required for your competitor comparison.
You’ll need to create an easy-to-read comparison in a grid format that provides a clear overview of as many of the following categories as possible for EACH company: Types of products/services offered; Current market share–and whether it is increasing or decreasing; Unique Selling Proposition; geographical areas covered; Pricing structure; Customer ratings for products or services; Employee ratings; customer review reviews; total sales volume.
Write a short essay, analyze the strengths and weaknesses of the organizations you’ve selected. Which organization is the strongest? For which would you most like to become Chief Marketing Officer and why?
