The following summary figures are available for PCM Ltd for the year ended 31 December 2019:
Imagine that you are a shareholder. At the Annual General Meeting, the CEO mentions that she has been talking to a business analyst about improving the financial performance of the company. The analyst suggests increasing debt to $35,000 (keeping equity unchanged). This will allow the company to generate sales of $27,143. Doing so would increase the net operating income to $11,943, thereby increasing the returns for shareholders. However, the interest rate would increase to 15%.
Question:
Assume that there are no taxes. Would you advise the CEO to follow this suggestion?
Explain. Use the advanced Du Pont Model to answer this question.
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