Rustic Interiors, an interior design company, has experienced a drop

Rustic Interiors, an interior design company, has experienced a drop in business due to an increase in interest rates and a corresponding slowdown in remodeling projects. To stimulate business, the company is considering exhibiting at the Middleton Home and Garden Expo. The exhibit will cost the company $15,000 for space. At the show, Rustic Interiors will present a slide show on a laptop, pass out brochures that were printed previously (the company printed more than needed), and show its portfolio of previous jobs. 

The company estimates that revenue will increase by $60,000 over the next year as a result of the exhibit. For the previous year, profit was as follows: 

Required 

Assume that design supplies and travel other than depreciation are variable costs. Calculate the impact of the exhibit on company profit. Should the company exhibit at the home show?

 

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