Research is the process of planning, collecting, and analyzing data relevant to a marketing decision. Review the information on the role of marketing research in your text. Then think of how your employer uses marketing research or how it could use marketing research data.
Suggest two methods your employer could use to collect primary data, which would produce helpful information for your employer. If you are not currently employed, use a past employer or a family member’s employer.
Be sure to start your response by stating the name of the company you are using in your example and perhaps a sentence or two so we all understand the nature of their business. Please write at least two good paragraphs.
