Read the scenario below and answer the questions1.1, 1.2 and 1.3. MCB Wineries is a large privately owned grapes farming and processing firm based in Stellenbosch, Western Cape. Since 2012, the organization is facing viability problems. Thuli, a business graduate from Stellenbosch University, recently joined the company as a new General Manager and is pushing the company to develop a customer-oriented strategic plan. However, the shareholders do not see the reason for that since MCB has been operating without one for more than 60 years now. Your company has been invited to mediate this debate.
1. Provide a balanced debate on the two viewpoints (Thuli versus the shareholders) on the role of strategy for MCB`S viability. [ 6+6=12 marks]
2. Thumi intends to develop a customer-oriented vision while shareholders prefer a profit-oriented (shareholder-oriented) vision. Evaluate the two perspectives (customer-oriented versus shareholder-oriented) and suggest the best type of vision for MCB Wineries. Justify your choice. [6+6=12 Marks]
3. Explain how the following environmental factors may affect MCB Wineries; a. South Africa International trade protocols b. Global warming- climate change c. Trade unions d. Business culture
