Read the case study “Strategic Management: Planning for

Read the case study “Strategic Management: Planning for Domestic & Global Competition”

1- What were LEGO’s main expectations and learning’s from the relationship with Flextronics?

2- What are the key challenges in maintaining a relationship like the one between LEGO and Flextronics?

3- How can LEGO handle the supply chain complexity to improve knowledge sharing, flexibility and coordination?

4- Discuss the key considerations when outsourcing or off-shoring production.

5- Describe the competitive environment of the industry and how it relates to LEGO’s strategic choices.