PLEASE, WRITE ABOUT FAMOUS STORES FROM THE UNITED STATES
a) Choose 1 type of customer from the options below and identify at least 2 stores that would attract them. Discuss your choice with detailed explanation in one paragraph
1. Loyal: They represent no more than 20% of your customer base, but make up more than 50% of your sales.
2. Discount: They shop your store frequently, but make their decisions based on the size of your markdowns.
3. Impulse: They do not have to buy a particular item at the top of their list, but come into the store on a whim. They will purchase what seems good at the time.
4. Need-based: They have a specific intention to buy a particular type of item.
5. Wandering: They have no specific need or desire in mind when they come into the store. Rather, they want a sense of experience or community.
B) imagine you are opening a retail store and want to attract all 5 types of customers. Write about the kind of store you would open and products you would sell in at least 2 paragraphs, including information from the following questions.
- Which kinds of products would you sell? Why?
- Describe the layout of the store in order to attract the different types of customers.
- What products would you display in the front window? What would you display near the entrance? Which products would you place in the middle and near the back?
Submit your responses in at least 4 paragraphs for A and B
