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Programme: BSc Business Management suite
Module: LH Strategic Global Communication (UK)
1. Assignment: Individual Written Strategic Communications Plan to Resolve a Current Issue for a Global Organisation.
As a multinational, develop a strategic communication plan for an issue that the company is experiencing and yet to be resolved.
A marketing plan to increase sales and market share not appropriate for this assignment
NOTE: Devise and write a full strategic communications plan for a specified global organisation, company, service, or brand of your choice, based on an identified current issue which requires to be managed.
Choose your own multi-national case, where an issue has yet to be resolved, to analyse and develop a Strategic Communications plan for.
Please note a marketing plan is not appropriate for this assignment, therefore an issue which is solely about increasing sales or market share is not an appropriate choice of case for this assignment
2. Now the client has two topics and needs to choose one. Which topic meets the criteria required?:
a) A communication plan to unpack Google’s priority on providing technologically-advanced services and products to consumers which has led to workforce restructuring and job cut in 2024
b) A communication plan to unpack Google’s priority on providing technologically-advanced services and products to consumers, Google Pixel 9 Pro
3. Dont forget to include these elements in your communication plan:
1. Define communication objectives
2. Situational analysis
3. Identify target audience/stakeholder mapping
4. Identify themed messages
5. Communication channel
6. Communication matrix
7. Communication strategies and tactics
8. Prepare budget
9. How the success of the plan will be evaluated
4. You will need tables and diagrams
Module Learning Outcomes:
LO1. Display understanding and application of strategic stakeholder communications planning and mapping across both organisational and management communications.
LO2. Apply a range of theoretical frameworks to manage communications and relationships with different groups of stakeholders in a global context.
LO3. Critically analyse and assess communication strategies in stakeholder relationship management, including customer relationship management.
LO4. Evaluate, compare and contrast communication strategies across leadership communications.
LO5. Demonstrate an understanding of the concepts of societal and managerial culture, and the underlying attitudes, values and behaviours of different cultures
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