Locate the annual reports (10-K) of McDonalds Corporation

Locate the annual reports (10-K) of McDonalds Corporation (MCD) for the most recent three years reported (2013, 2014, ).

For this assignment, do NOT use the DuPont Method (if applicable).

Using the financial statements, calculate and analyze the following financial ratios for McDonalds for these three years reported:

Profit Margin

Return on Assets

Return on Equity

Debt to Total Assets

Times Interest Earned

Current Ratio

Quick Ratio

Present your ratios first. Then, analyze each ratio trend. The analysis should address the following questions:

Is the ratio trend increasing or decreasing?

Why is there an increasing trend or a decreasing trend?

Is this trend favorable or unfavorable? Why?

What might the firm do to change the ratio?