Key comparative figures ($ millions) for both Apple and Google follow.
Required
1. What is the total amount of assets invested for the current year in
(a) Apple
(b) Google?
2. What is the current-year return on assets for
(a) Apple
(b) Google?
3. How much are current-year expenses for
(a) Apple
(b) Google?
4. Is the current-year return on assets better than the 10% return of competitors for
(a) Apple
(b) Google?
5. Relying only on return on assets, would we invest in Google or Apple?
