Jane has asked you to provide her a business/strategy plan

Jane has asked you to provide her a business/strategy plan for her FutureProfit Pty Ltd in moving forward as the business was impacted by border closures and lockdowns in 2020. Despite the challenges, she is still keen to expand her business into another Australian city and knows she has to automate her business better to be financially sustainable. She has been operating her business consulting and accountancy practice, FutureProfit Pty Ltd, for five years. She has done quite well for herself being in accounting for over 20 years and being recognized in her field locally, nationally, and internationally. Though she has a few clients overseas, the majority of her client base is in Canberra, where her business is currently located and where she has resided all her life. Despite her success, she is concerned about the sustainability of her practice over the next 5 years due to the changing nature of business in general from COVID-19 and the reality of technological advances that are impacting every industry, including accounting. She has read that artificial intelligence, cloud computing and blockchain will continue to affect the industry. Additionally, she is concerned that her staff do not have the technical, analytical, leadership and consulting skills needed to continue their success in the future. She currently has four full-time employees: two accountants, one bookkeeper, and one office manager. She also has two parttime bookkeepers and a marketing/social media coordinator who all work off-site. Her target market is SMEs who are in a growth phase and have a minimum turnover of $1 million per annum. Though she doesn’t target a specific industry, she tends to attract those companies that are in either health, education or the STEM (science, technology, engineering, mathematics) fields – just due to the nature of Canberra. She currently promotes her business mainly via word-of-mouth and networking at local professional associations such at the Canberra Business Chamber, the Australian Institute of Company Directors, and the Canberra Women in Business. Her breadth of networks has expanded due to many organisations having their functions online. Last year’s sales revenue was $550,000. Her key expenses are her own wage ($150k), the two accountants ($80k each), the two part-time bookkeepers ($40k each), the office manager ($45k), and the part-time a marketing/social media coordinator ($35k). Operationally, she budgets $50k for marketing/advertising and $100k for general operations. She has two directors which she pays a $25k each per year. She currently operates her business out of a detached building on her property and allocated $24,000 towards rent. Through aggressive marketing, Jane believes that the expansion will increase their sales revenue by 50% the first year, 60% the second year, and 70% the third year. Her company currently uses XERO, a cloud-based accounting software platform for small and medium-sized businesses. Other than that, no other automation has been implemented. Capital Raise It is anticipated that the breakdown of the capital raise will be as follows: (a) One full-time technical programmer @$100k; (b) one full-time accountant @$80k; (c) $100k towards interstate expansion (including operational and occupancy costs), and (d) $70k for marketing.