How is Sheetz trying to change the image associated with

1. How is Sheetz trying to change the image associated with convenience stores?
2. What demographics does Sheetz seem to be targeting with its convenience restaurants?
3. Why do you think Sheetz allows customers to customize their menus using a touch screen?

Sheetz is a family business and one of the largest and fastest-growing convenience store operators in the country. Sheetz opens stores that offer made-to-order foods, gasoline, and other food items, including private-label candy, nuts, and beef jerky. The company has introduced “convenience restaurants” as a way to boost sales. To take advantage of Americans’ love of snacks, the company markets an array of food items, including deli sandwiches, burgers and hot dogs, pizza, and burritos available at all hours, every day. Although consumers usually spend very little time in a convenience store, Sheetz is aiming to reverse this trend and encourage customers to stay awhile.

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