Hitachi products are well known in the United States, as well as in Europe and Asia. However, in an effort to maintain its international momentum, the Japanese MNC is continuing to push forward into new markets, especially emerging markets, while also developing new products. Visit the MNC at its website www.hitachi.com and examine some of the latest developments that are taking place. Begin by reviewing the firm’s current activities in Asia, specifically Hong Kong and Singapore. Then look at how it is doing business in North America. Finally, read about its European operations.
Then answer these three questions:
(1) What kinds of products and systems does the firm offer? What are its primary areas of emphasis?
(2) In what types of environments does it operate? Is Hitachi primarily interested in developed markets, or is it also pushing into newly emerging markets?
(3) Based on what it has been doing over the last two to three years, what do you think Hitachi’s future strategy will be in competing in the environment of international business?
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