Economics Experience economy The case that we are going to work is the case for the company NOMAD (https://nomad.nl/). Nomad started out as a manufacturer of travel and camping products such as sleeping bags, backpacks, tents, (hiking) boots and functional clothing. Established in the 1980s, the brand quickly managed to gain a leading position within the traditional distribution channels, including shops specializing in outdoor sporting goods, sports shops with an Outdoor department, chain stores and camping-supply shops. The experience of the Nomad brand revolves around the nomadic existence: the brand explicitly aims at people who seek meaningful experience by going on trips, both far away and nearby. This sociocultural point of departure (i.e. the idea of travelling specifically for the interaction with the environment) distinguishes Nomad from most of its competitors that are explicitly concerned with (extreme) mountaineering and thus cater to those who are concerned with accomplishing something as a way of confirming their
