Dr. Bob Wagstaff developed the Orabrush. While the product was patented and manufacturing was going, sales didn’t really take off – until he enlisted the help of a couple of college students to prepare a video that went viral.
- Why do you think a YouTube video worked better than a professionally done infomercial?
- How were Dr. Bob and Jeffrey able to get so much done for so little money? How could you apply this in starting your own business?
- Dr. Bob had tried traditional media and pursuing traditional outlets for the Orabrush. Why do you think his sales were not up to his expectations?
- Explain how having 8% of the potential market to draw from could still be a worthwhile strategy for a small business.
