Dongzhou Gongbu combined and underutilized resources – the vast Tibetan plateau and the unique characteristics of yak milk – with and under met need – feeding the Chinese population. Even though, it wasn’t always an easy way to get into business.
- How did Dongzhou Gongbu “discover” his new product?What was his “total product”?
- What was his “total product”?
- Who do you imagine is the target market for yak milk?
- How might he use this in advertising?
- Can you think of another product that is basically the same as the competition and has been positioned much differently in order to command a higher price?
