- Describe the various capabilities of SAP GTS. How does using this software help Fonterra manage its export trade? What quantifiable benefits does this system provide?
- How would you characterize Fonterra’s global business strategy and structure (review Table 15-3)? What kind of a global business is it? Has Fonterra’s structure and strategy shaped its uses of SAP GTS? Would a transnational company choose a different solution?
- What influence does the global business environment have on firms like Fonterra, and how does that influence their choice of systems?
