Compare Google and Baidu, a Chinese search engine, using a thorough analysis.
Part A: For each company, compute all the ratios listed in Figure 13.7 for the current year (or the most recent available) (i.e., debt management, liquidity, asset management, market trend, and profitability).
Part B: Compare and contrast these companies using the ratios you calculated from part A.
Part C: Carefully read and summarize the “Risk Management” or “hedging” practices described in the for each company.
Parts D: If you were a mutual fund manager and could invest in only one of these companies, which one would you select and why? Be sure to justify your answer using your results from parts A, B, and C.
I would recommend using the companies’ websites to acquire the This assignment should be typed, single spaced, with between two and five pages of discussion (not counting any tables or calculations). Include a table that summarizes all comparative ratio calculations.
Figure 13.7
