Company A is a listed diversified retail company. Its

Company A is a listed diversified retail company. Its stores are located mainly in the United Kingdom.It has three main types of stores: general department stores, liquor stores and specialist toy stores. Each of these stores has different products, customer types and distribution processes. In accordance with IFRS 8, Company A has identified three operating segments: general department stores, liquor stores and specialist toy stores. All three business units earn most of their revenue from external customers. Total consolidated revenue of company A is $600 million. General department stores $m Liquor stores $m Toy stores $m All segments $m Revenue 400 100 50 550 Segment result (profit) 15 7 4 26 Assets 900 200 100 1 200

Required

Using the information provided about Company A to analyze the relative profitability of the reportable segments.