I don’t have an exact date when the marks of this paper will be released. So before you place your bid just know the results can be in late january or early February. 

This is a UK paper and a Master’s level, there is no room for errors or sentences that are not clear of what you are explaining. I will not accept humanized content. This is a very straightforward paper no need for AI to be honest. 

Submit both AI and Plagiarims reports. 

Word COunt: 2500 words

   An individual essay of 2500 words (+/-5%). Students are asked to produce a critical examination contextualizing and analysing a public relations/promotional culture issue.

·         You must assess the strengths and weaknesses of approaches and theories in the study of the media and promotional culture. This assessment will allow you to familiarise yourself with theories, problems and issues raised in the module and to develop a critical understanding of the intersection of media, society and promotional culture.

·         Academic Essay: 2,500 words

Choose ONE of the following questions: 

1.    Critically evaluate the roles of agenda-setting and gatekeeping and the media’s influence on public discourse and opinion formation. Discuss how these processes are applied in contemporary media practices, particularly in the context of digital platforms and social media, where traditional gatekeeping roles are disrupted.

Explore ethical considerations and use real-world examples to illustrate your argument.

2.    Analyse how the role of celebrities and influencers in advertising and promotional culture has evolved and grown in significance with the rise of social and digital media.

Discuss this influencer marketing role using relevant theories and models, UK law and regulatory frameworks, and draw on real-life examples to illustrate your argument.

3.    Examine how global brands shape and influence local cultures through their promotional activities, while considering how cultural contexts impact the strategies and success of these brands. Consider the ethical dilemmas associated with the cultural transformations brought about by global promotional practices.

Your answer should engage with relevant theories and critically assess their strengths and limitations. Use practical examples to illustrate your arguments.

4.    Using theories from the module and your own contextual examples, critically evaluate the effectiveness of contemporary advertising promotion strategies (i.e., from the last 1-2 years) that employ one of the following:

·         Humour

·         Shock

·         Branded/native content

You will be assessed against the following criteria:

·         Quality of definition of a contemporary media issue, informed by engagement with and understanding of appropriate research;

·         A balanced and clear discussion of the weaknesses and strengths of methodological and theoretical approaches pertinent to the issue at hand;

·         A critical and analytical discussion of intersections between media and promotional culture and consequences;

·         Coherence and written structure of the research essay, including appropriate academic tone at postgraduate level and effective display of media text and analysis.

Assessment Guidance Notes

• You should use recent case studies in support of your arguments. Recent or contemporary is understood to mean from 2022 onwards. You may of course use historical examples as context for comparison, but your essay must include recent examples as the main context.
• You must source and Harvard reference all quotations that you use. Try to include the different theories and definitions that we have discussed in the module that are relevant to your question.
• This is a Master’s level essay, so we expect to Analyse, Evaluate and Critically Engage with the different theories and NOT just describe.
• Your work should be in 12-point type on 1.5 or 2.0 line spacing. Please use an English UK spellcheck (e.g. behaviour; programme; specialise etc).
• The word limit for this assessment (excluding the bibliography) is 2500 words. 

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