Small Business Management

1. Does the target market iYellow has identified make sense in terms of their business format/offering? Are there other target […]

1. What is Napier’s current approach to market research? What is the company doing right? In which areas could the

1. What marketing strategy is Ultimate Garage pursuing? Which target markets do you think the company is pursuing? 2. Visit Ultimate

1. What do you think Jeff did well in looking for opportunities? How would you improve on this process? 2.

1. How would you classify the type of start-up idea that was present for Geoff Dillon? 2. Which factors and

1. Chapter 2 discusses three types of start-up ideas: new market, new technology, and new benefit. Which of these is

1. Referring to the theories of entrepreneurship character, do Amanda’s experience and character fit the models? 2. Evaluate Amanda’s preparation

1. Identify the elements of consumer behaviours affecting your situation. 2. Outline the criteria that car owners use to evaluate

1. Based on what you’ve just read, how would you rate the leadership skills of Scott MacDonald? In what ways

1. What is the primary force that motivated Hwang to internationalize? Did he make a good decision when he located