Marketing

1. How does ReadyMade use new technology to gain information about its consumers? 2. What sort of long-term decisions is […]

1. Apple CEO Steve Jobs alluded to the price a customer may have to pay to own an iPhone when

1. What type of consumer buying decision best describes choosing to indulge at Ethel’s? 2. List the factors that influence

1. Why do you think Red Lobster relies so much on Internet surveys to track customer opinions, preferences, and criticisms?

1. What type of consumer product is TerraCycle’s plant food: convenience, shopping, specialty, or unsought? Why?  2. Go to www.terracycle.net

1. EasyShare 1 didn’t sell very well, but Paul Porter claimed this wasn’t the purpose of that particular product. What

1. Would you describe Kodak’s services as customized or standardized? Why? 2. Describe Kodak’s services mix? You probably think of

1. Describe how Dell’s manufacturing processes represent a change in chain management from how things were done during the mass-production

Competition in the private courier sector is fierce. Companies like UPS and FedEx dominate, but others, like Airborne, Emery, and