Foundations Of Marketing

1. Why are companies such as Siemens, GE, Nestlé, and

1. Why are companies such as Siemens, GE, NestlÃ©, and Procter & Gamble targeting the bottom of the pyramid? 2. […]

1. What is the key to the Logan’s low price? 2. Do you think Tata will be able to save

1. What were the possible risks of Louis Vuittons first-ever television advertising campaign? 2. In fall 2011, the euro/dollar was

1. What are the keys to Tescos success in the competitive global retailing industry?2. Which of the market-entry strategies identified

1. What are the biggest obstacles facing Walmart and other foreign retailers in India?2. Summarize some of the elements in

1. Further economic liberalization in Africa depends, in part, on government leaders overcoming suspicions that foreign companies want to exploit

1. Why are Diageo, Pernod Ricard, and other marketers of global spirits brands localizing advertising campaigns in emerging markets? 2.

1. Do you believe that soft drinks and other sugared beverages contribute to obesity, diabetes, and other health-related issues? 2.

1. Use information contained in the case to compare and contrast publicity, public relations, and advertising. 2. In October 2010,

1. Jorgen Vig Knudstorp became CEO in 2004. Assess the key strategic decisions he has made, including outsourcing and divesting