Entrepreneurial Small Business

Thanks to your help, Minnie has a vision statement, an elevator pitch, a pitch deck and an executive summary. Over […]

Below are some caselets describing situations where a focused (pioneering, new entrant, existing, or significant government involved business) or a

Scot wants to open a pet-sitting service. He is currently a pre-vet student at a Midwestern university and has already

Ronnie Scales wanted to start a search engine optimization firm. He crafted a perceptual map, but the results weren’t promising. 

Which wedge? Using the list in the book, which entry wedge does it appear each of the following firms are

The following entrepreneurs are conducting marketing research. Can you tell if they are doing primary or secondary research?  Carolyn counts

Although Minnie (from above) has learned a lot, her first business plan had some problems. Below are some statements that

Michael Cain built a loft for his dorm and when asked to make others, decided to look into this as

Below are four small businesses. Can you tell in which stage of the Product Life Cycle they are? Arras Excavating

Dongzhou Gongbu combined and underutilized resources – the vast Tibetan plateau and the unique characteristics of yak milk – with