Byron has come up with a new air filtration system. This device, roughly the size of a football, effectively sucks all the dust, pet fur and other particulate matter out of the air nearly eliminating the need to dust or vacuum ever again. He’s thought about direct but realizes that he’s much better at manufacturing than marketing. Besides, he has three more ideas that he wants to develop – a self-cleaning bathtub, kitchen cupboards that wash and store dishes, and the clothes dryer that folds and hangs clothes.
Byron has asked you to help him set up non-direct for him. What will you do?