Below is a list of entrepreneurs who are practicing a variety of direct marketing techniques – word of mouth, direct sales, direct mail, telemarketing, direct response advertising, and guerilla marketing. Can you identify which one they are using?
a. Hugh has all his family members wearing T-shirts with his company’s name and phone number on it.
b. Bertha places a classified ad in the local paper for her home canned produce.
c. Cass offers a referral discount when her customers send friends to her auto dealership.
d. Chester suggests having a “groom shower” as an opportunity to sell his line of tools.
e. Stacey spends four hours every evening calling prospective clients.
f.Juan placed a sign on his truck with information about his landscaping business.
g. Betty made eight sales calls this week to manufacturers who might be interested in purchasing her company’s recycling services.
h. Kris was proud of her catalog illustrating all her organic soaps and body lotions.
i.It took a lot of work, but Joe was able to get his new gardening implement featured on the Home Shopping Network.
j.Mary displayed her unique dog toys at dog shows throughout the country.
k. Flora purchased a mailing list to send out brochures for her catering service.
l.Bernie was really excited when he heard his radio commercial telling everyone “For Bernie’s Bail Bonds, call 333-3334.”
m. Marissa tied balloons advertising her car wash to every automobile in the parking lot.
n. Glen bought a software package that would send out e-mails advertising his web design services.
o. Marv promoted his gymnastics school by having his students perform in parades and at neighborhood events.
p. Joyce’s custom made ballet slippers had a feature ad in Ballet Today.
q. Sullie faxed information about his copy shop to all businesses in the neighborhood.
r. Franklin posted signs in the front yards of every house where he installed a pool or hot tub.
s. Dorothy told all here clients, “If you like my restaurant, tell a friend!”
t. Valerie went out twice a week to collect money and restock her candy machines.
