Although Minnie (from above) has learned a lot, her first business plan had some problems. Below are some statements that were found in her plan. Indicate if the statement is a problem or not and, if it is a problem, which of the six risks does it fit.
- My competition is the two other bakeries in the area and several grocery stores that sell pre-made cakes.
- According to my cash flow projections, I should have enough cash on hand to cover at least three week’s expenses.
- According to my income projections, the firm should reach breakeven within six months.
- There are 100,000 people in my marketing area and every one of them has a birthday. If my profit is only $1 per cake, I should make $100,000 in my first year.
- There is no other business in the area making and selling custom-designed cakes.
- My assets are $50,000. My liabilities are $40,000 and I have $20,000 in equity.
- This buisness plan is for a bakery