1. How would you classify the type of start-up idea that was present for Geoff Dillon?
2. Which factors and trends in the general and industry environment will be the most important for Dillon’s?
3. How would you describe Dillon’s competitive advantage? What type of strategy would be best to pursue based on that?
4. What type of market segments exist for Dillon’s? Which would you consider pursuing in the future?
