The following entrepreneurs are conducting marketing research. Can you tell if they are doing primary or secondary research?
- Carolyn counts the cars in line at the bank’s drive-up window.
- Ellie locates an article in Marketing News that shows the market size for skateboarders.
- Gil shifts through last year’s sales numbers to see who his best customers are.
- Norm asks all his friends and relatives to fill out his survey.
- Leo spent a couple hours on the Internet checking out his competitor’s offerings.
- Troy purchases a dataset from a marketing research firm.
- Rosa hires a marketing research firm to find out if she should consider franchising her business.
