After completing the survey, write a brief blog post that answers the questions below. Your blog post should be between 500-750 words in length and include a headline (an image is optional). The audience for your blog post is “professional marketers.” Submit your blog post here.
1) What is the purpose of the VALS and what does VALS measure?
2) What is your primary VALS type? What is your secondary VALS type?
* Do you feel that the VALS tool accurately describes you? Explain.
3) Take a position and make an argument for one of the following positions.
* The VALS is a helpful segmentation tool that marketers can use to better understand consumers. Explain and defend this position using examples and evidence. (If you’re unsure, look for examples given on the Strategic Business Insights website).
* The VALS is a weak segmentation tool and marketers should not rely on it for predicting consumers’ behavior. Explain and defend this position using examples and evidence
Survey : http://www.strategicbusinessinsights.com/vals/presurvey.shtml
http://www.strategicbusinessinsights.com/vals/international/
