This Marketing case study about ” Unilever in Brazil “:
1. Should Unilever target the low-income segment of consumers in the Northeast? To answer this question, examine the short-term financial implications of the decision as well as its long-term strategic implications.
2. Evaluate Unilever’s current brand portfolio .Is a new brand necessary to serve the low-income segment or could Unilever reposition one of its existing brands or simply launch a brand extension? If you judge that a new brand is necessary, write its positioning statement and choose its name among Unilever’s worldwide brand names.
