Apple and Google compete in several product categories. Sales, income,

Apple and Google compete in several product categories. Sales, income, and asset information are provided for fiscal year 2017 for each company below.

Required

1. Compute profit margin for each company.

2. Compute investment turnover for each company.

3. Refer to answers for parts 1 and 2. Which company performed better?

Data from Apple’s

 

Data from Google’s

 

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