Follow the next steps to prepare for the assignment
1. Choose a multi-national enterprise (MNE). It can operate in any sector or market you wish and it can be present in any country you prefer. You should focus on UK country only.
2. If the operations are complex with large portfolio of products or services targeting a range of markets within the country, consider the option to focus on one part of the business (e.g. specific customer base for clothing or luxury products, counselling services but not accounting services)
Make sure there is enough information available in the public domain.
The availability of material is very important as your assignment is, heavily, based on information you can collect, study and analyse from publicly accessible sources
3. Study the material and try to understand the company’s international strategy and the host country
4. Then, proceed with the tasks of the assignment.
