As a consumer or paid user, think of the biggest,

As a consumer or paid user, think of the biggest, most frustrating, and painful task or situation you continually must take, and one which would be worth a lot to eliminate or minimize. These are often the seeds of real opportunities. Thinking about any unmet or poorly filled customer needs you know of that have resulted from regulatory changes, technological changes, knowledge and information gaps, lags, asymmetries, inconsistencies, and so forth will help you generate such a list. Also think about various products and services (and their substitutes) and the providers of these products or services. If you know of any weaknesses or vulnerabilities, you may discover new venture ideas.