1. You will define a company. The company may or

1. You will define a company. The company may or may not be in the fashion industry. This is up to you to decide what company they will select and define. By define I mean tell us about the company, what products and services they offer, etc. Provide an overview of what the company does.

2. You will introduce the proposed target market for the company’s products and services. Remember, a target market is a group of individuals or organizations, or both, for which the firm develops and maintains a marketing mix suitable for the specific, needs and preferences of that group as stated in the text.

3. Next you will develop an integrated marketing communication program for the company they selected. Remember, a marketing strategy is a plan that will enable an organization to make the best use of its resources and advantages to meet its objectives as stated in the text.

4. Develop a section addressing advertising messages and media strategy (which media are you suggesting and why) and tactics (how things will get done) by their selected company.

5. Develop a section addressing direct marketing message and media strategy and tactics (how things will get done)

6. Develop a section on interactive/internet marketing message and media strategy and tactics

7. Develop a section on sales promotion message and media strategy and tactics

8. Public relations/publicity strategy and tactics

9. Personal selling- sales strategy and tactics