1: Why does addressing customer service issues critical for

1: Why does addressing customer service issues critical for 1-800-Flowers.com considering the industry in which it operates?

Provide two specific examples of addressing customer issues quickly that apply to 1-800-Flowers and how real-time analytics and data mining help?

Give another example for a company in another industry?

Be specific and avoid generic, cookie cutter answers.

2: How does 1-800-Flowers.com use data mining in cross-selling according to the case study and online article?

Provide an example specific to 1-800-Flowers?

3: Research the topic of cross-selling and data mining. Provide two articles that describe examples of how Companies drive business value. One article must be sourced using the Wilmington University Library online resources

(Include the URL generated using the Library Database Off-Campus Link Creator in your answer). The other article can be from a reputable on the Internet (include a working URL).

4: What are the multiple channels that 1-800-Flowers use in selling to its customers?

What would be the challenges?

That 1-800-Flowers may have in combining data from these multi-channels? Provide three specific examples that

Reflect the results of your research and knowledge gained from class discussions.