Even though there has been an abundance of digital and analytics transformations occurring across the business landscape in recent years, few companies report achieving successful results. What has been the major objectives of company digital and analytics transformations? A McKinsey Global survey found that 42 of 52 (81%) retail companies sampled, 22 of 48 (45%) consumer packages goods companies sampled, 57 of 100 (57%) healthcare companies sampled, 41 of 75 (55%) automotive and assembly companies sampled, and 77 of 132 (58%) high tech companies sampled report improve customer outcomes as a major objective of their digital and analytics transformation.
a. At the 0.05 level of significance, is there evidence of a difference among the industries with respect to the proportion of companies that report improve customer outcomes as a main objective of their digital and analytics transformation?
b. Compute the p-value and interpret its meaning.
c. If appropriate, use the Marascuilo procedure and a = 0.05 to determine which industries differ.
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