Two Cigar makers are trying to determine whether or not

Two Cigar makers are trying to determine whether or not to advertize their products on TV, and the effect on their profits. The Govt. is likely to ban Advt. related to Smoking on TV, and would charge a Penalty Surcharge Tax of $30m for any smoking advertisement on mass media.

Profit Payoff Matrix

Cool King

Smooth Price

If there a Dominant Strategy here, is it a Nash Equilibrium?

Select one:

a. Does Not Advertize; Does Not Advertize

b. There is No Nash Equilibrium

c. Does Not Advertize; Advertize

d. Advertize; Does Not Advertize

e. Advertize; Advertize