Texas is a joint venture automobile and commercial vehicle

Texas is a joint venture automobile and commercial vehicle manufacturer with headquarters in Jakarta, Indonesia. The company was founded in January 2010 and is the successor of the previous Toyota Manufacturer, launched in August 1980. Toyota and the holding company jointly own the new company. The majority of the products are exported to Thailand, Philippines, and China. The human resources manager is developing a strategy, and he is convinced that there is a positive relationship between worker skills and customer satisfaction. Furthermore, more satisfied consumers pay their bills more quickly. It was hypothesized that as employees became more involved and more productive, their morale would improve. Thus, the strategy incorporated key objectives to increase productivity and involvement. Here are some of the objectives carried out:

a. Workers’ skills are upgraded, and the manufacturing process is redesigned, then manufacturing cycle time will be decreased.

b. Decrease rework.

c. Increase implementation of employee suggestions.

d. Cycle time decreases, delivery reliability will improve, and process costs will decrease.

e. Delivery reliability improves, then consumer retention will increase

f. Customer retention increases, then market share will increase

g. Market share increase, then sales will increase

h. Sales increase and costs decrease, then profits will increase.

i. Profits increase, then shareholder value will increase. j. Increase revenue from new products

Required:

1. What is the Balance Scorecard? How does a balanced scorecard improve the performance of Texas Company?

2. Classify the objectives by perspective and suggest a measure for each purpose! 

3. Prepare a strategy map that illustrates the likely casual relationship among the strategic objectives!