Ever Glory Roofing Inc. is a 100% Filipino-owned medium

Ever Glory Roofing Inc. is a 100% Filipino-owned medium enterprise that manufactures and distributes roof products in Metro Manila, Philippines. The company has had a limited reach of the market for roofing products since it was established in the early 2000s. However, the company owner is adamant in growing the business and increasing its revenue and profits. He has determined that due to the improvement of the COVID-19 pandemic situation in the country, businesses are starting to get back to normal. Part of this improvement is the increase in the demand for roofing products in the industrial sector (ex. business establishments, corporate buildings/offices, hospitals, etc.) in all areas/regions of the Philippines. Part of the company’s strategic direction is to expand its business and market reach by targeting the industrial market in Visayas. Given the improvement in the country’s economy, the owner of Ever Glory Roofing Inc. is confident that the business can now finally tap the Visayas market. Hence, the efforts of Ever Glory Roofing Inc. for 2022 will focus on implementing strategies and action programs that are geared towards expanding its business in Visayas.

Assume that you are a project manager working for a top project management consultancy firm and that you have been commissioned by the owner of Ever Glory Roofing Inc. to lead in the planning and implementation of certain projects for the expansion of the business in Visayas.

Identify 1 important business project that you think would be critical in order for the company to successfully put into reality its plan of expanding in Visayas. (Make sure to clearly describe or explain your proposed project.)

Explain how you, as the delegated project manager, would facilitate or lead the 1st phase of the life cycle (project initiation) for the project that you are proposing. Be as detailed as possible in explaining the steps that you would take in order to initiate the project.