1. What marketing strategy is Ultimate Garage pursuing? Which target markets do you think the company is pursuing?
2. Visit Ultimate Garage’s website, and analyze its effectiveness. Which alternative promotional venues would you recommend?
3. How could Ultimate Garage expand its services?
4. Assess the franchising potential for the venture. Would you recommend that Ultimate Garage expand through franchising?
5. Design a CRM process for the company. Identify the benefits a CRM system would provide.
