1. What is (are) the problem(s), that management at the

1. What is (are) the problem(s), that management at the Jelly belly Candy Company is trying to solve? What would be the consequences of they are left unaddressed? Are these problems important to the future of the company?

2. What are the information needs of sales managers at the Jelly Belly Candy Company that are not being satisfied? What is preventing the company from doing so? Why was this not a problem before?

3. Assume that you work for the Fully Belly Candy Company as a sales manager and you have access to all of the data you could want. What would you ask for? How would you use that data?

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