1. What are the critical issues in this case? Who are the ?
2. What can Sony learn from other similar scenarios?
3. How will Sony compensate PSN consumers for this malfunction?
4. How can Sony not lose consumer confidence in products?
5. How should Sony handle the regulatory environment surrounding data theft protection?
6. What communications should Sony make and to whom?
7. What can Sony do to regain the trust of its most valued consumers?
8. What are long-term effects of the PSN hack likely to be for Sony?
9. Do you think that Sony could have responded in any other way to the discovery that they had been hacked?
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